Anytime expands its reach with strategic acquisition in Cyprus

Anytime, the digital brand of the Interamerican Group, has made a significant move by acquiring the auto and property insurance portfolio of Gan Direct Insurance in Cyprus. This strategic acquisition marks a new chapter for Anytime as it aims to strengthen its presence in the international insurance market.

Gan Direct Insurance, known for its solid local reputation over the past 30 years, is the first direct insurance company in Cyprus. The company has long offered clients easy and direct access to insurance services, and it is poised for a new phase of growth following this transaction.

The acquisition will allow Gan Direct Insurance to focus more on specialization and high-value-added services, enhancing the quality of offerings for its customers. Meanwhile, Anytime is reinforcing its position among the leading insurers in Cyprus, where it already holds a market share of over 45%.

As part of the Achmea Group, Anytime is also present in Greece and Romania, where it similarly boasts a market share exceeding 45%. Since 2019, Anytime has been on a new development path, adopting the philosophy of “more safety, less bureaucracy” to simplify the insurance experience.

Anytime has become synonymous with excellence in service and innovation in direct digital insurance. The brand expresses its mission through the slogan “every moment, more,” emphasizing its commitment to providing safety, simplicity, and protection in everyday life.