Cristian Turculeț to Launch Anuva Coffee, a New Specialty Coffee Chain in Romania

Cristian Turculeț, known for his leadership roles at Starbucks Romania and Bulgaria, as well as Burger King Romania, is embarking on an exciting new venture. He is launching Anuva Coffee, a specialty coffee chain that aims to bring a unique coffee experience to customers.

The first Anuva Coffee location is set to open in Bucharest, with plans for the inaugural unit likely to be operational by the first quarter of 2027. Turculeț’s vision not only includes establishing a strong presence in Romania but also expanding the brand beyond the country's borders in the future.

This new project marks Turculeț's first entrepreneurial endeavor in operational business, showcasing his commitment to innovation in the food and beverage sector. While he continues to engage in advisory projects, these are separate from his work with Anuva Coffee, allowing him to focus fully on this exciting new chapter.

Backed by private capital, Anuva Coffee reflects Turculeț's extensive experience in large corporate environments while also signaling his readiness to take on the challenges of running his own business. The launch of Anuva Coffee promises to enrich Romania's coffee culture and provide a fresh option for coffee lovers.