Lucian Rotar: Bridging Business Opportunities Between France and Romania

After over 30 years in France, Lucian Rotar remains deeply connected to his roots in Romania, which he affectionately considers home. His journey began when he left Romania in 1994, but his heart never strayed far from the place where he discovered his entrepreneurial spirit during his studies at Politehnica din Timișoara.

In the years that followed, Rotar built a successful career in Paris, launching significant projects and establishing himself as a serial entrepreneur and investor. He founded Nexia Consulting and was instrumental in the launch of Orange România, originally known as MobilRom, where he dedicated a year to develop the network. His diverse investments span fields such as medical technology and energy, reflecting his belief in Romania's vast potential in IT, agriculture, and tourism.

Rotar's extensive experience in IT and telecom — over 25 years — has shaped his perspective on the business landscape. He appreciates the stability of the French business environment but sees great opportunities back home. He believes that Romania's entrepreneurs are agile and quick to adapt, despite facing challenges such as political instability and high funding costs. He emphasizes the need for predictability in legislation and timely payments to support the cash flow of businesses in Romania.

Despite the challenges, Rotar is optimistic about Romania's future. He envisions the country joining the ranks of developed nations within the European Union in the next decade. He acknowledges the significant role of the diaspora, which he sees as an integral part of Romania, contributing billions of euros in investments. Programs like Diaspora Investește Acasă are crucial for fostering this connection between Romanian entrepreneurs abroad and the opportunities at home.

Lucian Rotar's commitment to both France and Romania showcases the symbiotic relationship between the two nations, where he believes the distance of just two and a half hours by plane can bridge business opportunities and foster growth for both countries. His story is a testament to the potential that lies within Romania and the importance of harnessing the skills and resources of its diaspora.