MINA art exhibition in Sofia attracts 60,000 visitors in its first year

The MINA exhibition, known as the Museum of Immersive New Art, has made a remarkable impact in Sofia, drawing 60,000 visitors in its inaugural year. This exhibition is hosted at the Serdika Center, located on Sitnyakovo Boulevard, making it the first MINA location outside Romania.

Visitors to MINA enter a digital environment filled with projections and an original soundtrack, experiencing captivating versions of works by Van Gogh, Monet, and Kandinsky. The exhibition appeals to a diverse audience, including families with children, young people, school groups, and older citizens.

Co-founder and manager Sorina Topceanu emphasizes that the Bulgarian audience is open to various types of content. Themes that resonate with families often spark initial visits, while the immersive format invites those who might not typically choose a traditional museum experience.

With over eight years of experience in developing artistic projects, Topceanu aims to create cultural experiences that blend art, technology, and education. She believes that a cultural experience should not have to choose between accessibility and substance, and while technology can create spectacle, it is not the ultimate goal.

As MINA Sofia looks ahead to its second year, it plans to continue presenting new productions and immersive themes. The current program includes shows like 'Monet', 'Kandinsky', 'Dinosaurs', 'Ancient Egypt', 'Olympian Gods', 'In the Heart of the Ocean', and 'Space'. Special events such as multisensory experiences, immersive yoga sessions, children's workshops, and sound relaxation sessions are also part of the offerings.

After its first year, the MINA team has gained a deeper understanding of the local audience. Topceanu is focused on helping MINA Sofia develop its own rhythm and recognizable identity, ensuring it is not a one-time visit for attendees. New performances, varied themes, and a combined program provide compelling reasons for the public to return, as Topceanu believes that the immersive format offers another pathway to art and knowledge.