Pick N Dazzle celebrates 12 years with remarkable growth in Romania

Pick N Dazzle is marking its 12th anniversary in 2023 with impressive annual growth of up to 100% in Romania. This milestone reflects the company's commitment to providing personalized beauty solutions through their innovative subscription platform.

Since its launch, Pick N Dazzle has delivered over 1.2 million products and has attracted more than 200,000 registered users. The platform, founded by Pavlina Marinova, offers a unique experience by combining user profiles with an internally developed recommendation algorithm.

Over the last three to four years, the company has reported a consistent annual growth rate of 80-100% in Romania. This is particularly significant given that in 2014, only one in ten Romanians shopped online, a number that has now risen to six in ten. Currently, over one-third of online shoppers in Romania order cosmetic products, showcasing a growing demand in the beauty sector.

Pick N Dazzle collaborates with more than 150 cosmetic brands from 11 countries, providing a diverse portfolio of over 3,000 distinct products. Users can choose from various categories, including skincare, makeup, and hair care, or allow the platform to recommend products based on their beauty profile.

Marinova, who has a background with Oriflame and extensive experience in the beauty industry, emphasizes that Romania has become a key market for Pick N Dazzle. She notes that Romanian customers have high expectations regarding products and shopping experiences, which drives the company's continuous innovation.

With over 15 million pieces of information provided directly by users, Pick N Dazzle ensures the privacy of its customers by not sharing their data with third parties. The platform’s success story is a testament to the growing online beauty market in Romania and the effective use of technology to meet consumer needs.