Radio România reaffirms its leadership in the radio market

Radio România has solidified its status as a leader in the radio market, with nearly a quarter of total national listening time dedicated to its stations. This achievement is underscored by a national market share of 23.3%, highlighting the significance of Radio România in the media landscape.

In rural areas, Radio România’s market share reaches an impressive 28.2%, indicating a strong connection with listeners outside urban centers. Meanwhile, in urban settings, the station holds a 19.5% share, with 19.2% specifically in Bucharest.

Radio România Actualități, a key player in the network, maintains its position at the forefront in Bucharest and is tied for first place in urban areas alongside Europa FM. Nationally, it ranks second, closely trailing Kiss FM, with the difference between the two being statistically insignificant.

The results affirm Radio România's relevance in the media market, as evidenced by data from the Radio Audience Study conducted between April 27 and August 16, 2026. This research, carried out by Mercury Research and the Romanian Institute for Evaluation and Strategy (IRES), involved a sample of 10,247 participants and has a margin of error of ±1.1%.

The methodology employed was Day After Recall (DAR), with computer-assisted telephone interviews (CATI) ensuring accurate data collection. These findings not only reinforce Radio România's leadership but also highlight its commitment to serving the diverse listening preferences of its audience.